About the Owners

We are Sara and Jon Peterson, owners of Scout Coffee. We spent over 10 years dreaming, planning, learning and working in all things coffee with the hope that someday we would start a shop of our own.  In 2012, we had our first daughter, Lilly, and realized that if we were actually going to take the leap, we had to do it then.  So after years of saving and searching for the perfect location, we quit our jobs and moved to San Luis Obispo where we began building out our dream at 1130 Garden Street.

In late 2014, we had our second daughter, Everly.  A few weeks later, in early 2015, we launched our roasting company, HoneyCo.  Shortly after that, we had a few conversations about the possibility of a new location on Foothill Blvd, and after months of trying to figure out if it was the right move for us, we finally decided to go for it.  We opened our second location at 880 Foothill Blvd. in August of 2016.

Our goal has always been to create inspiring spaces, with great people and amazing products, in a way that truly adds value to our community.  We hope you love your experience at Scout.  Thank you so much for stopping by.

Our Background

Sara Peterson

Sara Peterson

Owner

Sara spent 4 years as Director of Retail Operations at Verve Coffee Roasters, where she spearheaded huge same-store-sales growth, along with 2 new locations. She is an accomplished barista on the National stage, and was the top ranked female barista in the country in 2010 (4th overall, USBC 2010). She also has three top-6 Southwest Regional Barista Championship finals appearances, and placed in the top-10 at the United States Barista Championship on two different occasions (2009, 2010).

Sara is well known in the industry for her uncompromising focus on creating incredible customer experiences, beautiful interior space design, and for her inspirational management style. For Sara, Scout is a dream 15 years in the making that has evolved from her love of hospitality, tasty drinks and treats, and all sorts of adventures.

Jon Peterson

Jon Peterson

Owner

Jon loves everything outdoors and anything with two wheels. On any given day, you might find him riding a mountain bike on the beautiful hills of San Luis Obispo, or poring over a prized collection of topo maps looking for the next dirt biking, fly fishing, or backpacking adventure. On Saturdays, one of his favorite activities is making pancakes and coffee on an old camp stove in the back yard with daughters Lilly and Everly, where they usually pretend to be camping. Jon and Sara have been married for over 10 years, and have always dreamed of owning a coffee business together.

Jon sources and roasts the coffee, manages all the back-end business needs for both Scout and HoneyCo, does the design and web work, and is constantly thinking about ways to add value in every angle of the customer experience. Before opening Scout in early 2014 and HoneyCo in 2015, Jon was the Marketing Director for Verve Coffee Roasters.